Do not buy the climb before you know which route you are on.
Get your Authority ScoreEvery platform shift reshuffles who gets found, cited, and shortlisted. The AI shift is the biggest one since search itself, and it's happening while $244 billion of security spend fights for the same attention. This page is our entire pitch: what changed, the system that wins it, and exactly what it costs.
You shake the hands. We make the internet remember it.
Ten blue links, content calendars, SEO as the long game. The playbook everyone's agency still sells.
AI Overviews and chat assistants started answering the question before the click. Zero-click became the default, and citations became the new rankings.
Security teams adopted AI faster than almost anyone: DBIR found regular workplace AI use tripled from 15% to 45% of employees in a single year. The people who buy your product now research it through models.
The answer engines are deciding, right now, which security brands they trust enough to cite. Those positions are still soft. They will harden. DBIR 2026
worldwide security spend in 2026, up 13.3%. Every competitor is funded to shout. Gartner
growth in cloud security spend, the fastest segment. The hottest categories are the loudest rooms. Gartner via SSB
employees using AI regularly at work, in one year. Your buyers' research habits already moved. DBIR 2026
Your end buyer reads DBIR, not vendor blogs. They watch the KEV catalog, not your webinar. The marketing that reaches them is the kind that earns citations from sources they already trust: tier-1 press, industry data, and now the AI engines synthesizing all of it. Notice this page cites everything. That's not decoration; it's the method.
of breaches now start with vulnerability exploitation, the first time in 19 years it beat stolen credentials. The conversation moves this fast every year, and the brands cited in it are chosen monthly. DBIR 2026
is now asked to ChatGPT, Claude, and Gemini before it's asked to a peer. The answer comes from what the models have read and learned to trust: structured data, consistent coverage, cited sources. That's a marketing surface. Almost nobody is working it.
A decade of marketing muscle memory is pointed at a search box that matters a little less every quarter. The brands that win the answer engines early get the same compounding head start the SEO winners got in 2012. The window doesn't stay open. It never does.
AI demand created an inflection point that showed the market cybersecurity is an essential part of the AI ecosystem.
— George Kurtz, CrowdStrike CEO, June 2026, as reported by CNBC
We must fight AI with AI.
— Nikesh Arora, Palo Alto Networks CEO, June 2026, as reported by Yahoo Finance. The biggest players are racing to own the AI-era narrative. The fast-growing challengers who out-position them digitally take the citations the giants assume are theirs.
We score the cybersecurity 100 monthly: search visibility, AI citations, press momentum, brand. Buyers see a version of this table every time they research the category, whether you participate or not. During a platform shift, positions change fast, in both directions. That's the pressure and the opportunity in one table.
| # | Company | Authority | AI cites | Press |
|---|---|---|---|---|
| 1 | █████████ | 91 | 47 | 12 |
| 2 | ███████ | 84 | 38 | 9 |
| 3 | Your company? | — | — | — |
| 4 | ████████ | 71 | 22 | 6 |
| 5 | ██████ | 64 | 15 | 4 |
Your team already sponsors Black Hat, hosts the CISO dinners, works the AWS and Google alliances. It works, and almost none of it compounds: it evaporates when the booth comes down. We give every physical dollar a digital shadow that persists — the talk becomes the byline becomes the citation becomes the AI answer. Pre-event air cover, executive presence that's actually the executive's voice, and reputation defense underneath all of it.
What the AI engines and the press say about you versus your named competitors, tracked monthly, moved deliberately. Including you, personally: buyers check the founder before the demo.
CrowdStrike put 38% of FY2026 revenue into sales and marketing (their 10-K). The question isn't whether to spend; it's whether spend leaves assets behind: rankings, citations, coverage that outlives the invoice.
Five disciplines, one team, one scoreboard, reported monthly against the league table. Your physical motion shows up everywhere digital, and you get the credit for it.
Own the queries buyers type when budget is approved.
Be the answer when CISOs ask ChatGPT, Claude, and Gemini.
Legible to the crawlers and the models that read them.
Earn the tier-1 links and coverage our tracker watches daily.
Promote, defend, and grow your company and its people.
Three open intelligence assets, refreshed monthly, no gates. The work is the pitch.
Every company earning tier-1 coverage across ten outlets, indexed daily. Who's winning the news cycle, and how.
The journalists, outlets, newsletters, and podcasts that move the security conversation, with honest notes on each.
Company-by-company reads on the cyber 100: search, AI citations, press momentum, brand. Scored and benchmarked.
referring domains earned for moveBuddha via digital PR
media placements for Reservations.com
new monthly traffic for PureCare from 22 articles in 6 months
YoY traffic growth, four consecutive years, travel operator
A nine-month engagement with one of cloud security's fastest movers: full content architecture, an industry glossary system built to own category definitions, and an always-on content and PR program run alongside a lean in-house team. The playbook on this page is that engagement, productized.
We are not the most connected agency in cybersecurity. The 15-year-Rolodex firms exist, and they charge for the Rolodex. What we have instead is the published intelligence layer: we monitor every company in the index and show our work in public, monthly. Nobody else arrives at the first call with that.
That's also why our pricing sits where it does. You're early to us, and the price reflects it. It won't stay this way.
The Rolodex premium. Market-rate estimates, verified quarterly.
All five disciplines plus the intelligence stack nobody else publishes. Quarterly commitment.
Not rate inflation: added GTM layers. Exec engine, event amplification, ORM expansion.
Start from a preset matched to your stage, or build from scratch. Indicative monthly pricing builds live; the Audit finalizes it against your real data. This exact configuration is what we walk through on the call. No mystery pricing. Expand any outcome to see what's included.
League table, press, AI answers, reputation. Always on.
Boardroom-grade reporting on what moved and why.
The quarter's aim, picked from the data, with you.
Content, PR, AEO, exec presence. Shipped weekly.
Positions move; the loop restarts with a higher floor.
| Outcome | Company | CEO | Founders | Execs | Product |
|---|---|---|---|---|---|
Cybersecurity content engineIncluded: glossary system, content architecture, 4–6 premium pieces/mo, senior cyber writers. The Upwind play, productized. |
— | — | — | ||
Tier-1 pressIncluded: always-on pitching, rapid response on breaking news, exclusive placement strategy, tracker-driven targeting. |
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AI-engine citationsIncluded: AEO audit and fixes, structured data, citation tracking across ChatGPT/Claude/Gemini, monthly AI-visibility report. |
— | — | — | ||
Search ownershipIncluded: keyword ownership map, technical SEO maintenance, refresh program on existing pages, rank reporting vs named competitors. |
— | — | — | ||
LinkedIn presence + voiceIncluded: voice development, 3–4 posts/week in their actual voice, engagement support. Delivered with vetted AI-native specialists from the GFD bench. |
— | — | |||
Reputation monitoring + defenseIncluded: branded-search and AI-answer monitoring, alerting, defense playbooks, quarterly reputation review. |
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Event amplificationIncluded: pre-event air cover, live coverage support, post-event content engine that turns the talk into bylines and citations. |
— | — | |||
Analyst + award placementIncluded: award and speaking calendar, submissions written and filed, analyst briefing prep. |
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Indicative pricing for scoping; finalized in the Authority Audit. Configurations at or above $25k/mo are packaged as the Authority Engine (quarterly). Every tier includes the full Monitor → Analyze loop: boardroom-grade monthly reporting against your category league table is the floor, not an add-on.
Everything on this site — the press tracker, the league table, the media index — is a programmatic SEO and AEO system we designed and run. We architect the same for you: custom CVE and vulnerability indexes, glossary engines, data-driven content programs that publish themselves and earn citations while your team sleeps.
$50k · 3 months · pure advisory and architecture. We design the system, the data model, the editorial QA gates, and the publishing pipeline. Your team builds it, or ours does inside an Engine. Capped at two architecture projects per quarter.
Benchmark: CrowdStrike FY2026 GAAP S&M at 38% of revenue (10-K). Conservative assumptions; methodology available.
Your S&M as % of revenue vs the 38% category-leader benchmark
closed per year covers the entire Engine ($300k/yr) at your ACV
equivalent ad spend for the first three buyer keywords we'd target: "cybersecurity pr agency" ($12 CPC), "cybersecurity marketing agency" ($7), "cybersecurity pr" ($12). Ahrefs, June 2026.
The follow-up call reruns this with your real numbers. The page is the pitch; the call is the confirmation.
Your composite score and category position from our live dataset. Two minutes, no sales call.
The full diagnosis plus your finalized matrix pricing. Limited slots per month. 50% credits toward the Engine within 30 days.
All five disciplines against your league table, with the GTM layers you checked above. Limited concurrent engagements.
That's the Engine guarantee. We can offer it because the intelligence stack tells us, before we start, exactly where the gaps are and which ones close fastest.
Audit findings become the plan. Entity selection locked, league-table baseline recorded, first content and PR sprints live by week 3.
Tier-1 pitches out, AEO fixes shipping, exec voices publishing weekly. First movement on the table, reported against baseline.
Quarterly review with the committee: citations earned, coverage landed, positions moved, and the next quarter's aim. The guarantee gets checked here, in your favor or ours.
Because we told you that, and the Rolodex firms didn't tell you their blind spots. Our edge is the intelligence layer: we monitor the whole index and publish it. Relationships compound from usefulness, and you get challenger pricing while we build them.
Openly and heavily, with human verification gates on everything that ships. DBIR 2026 found 67% of corporate AI use happens through personal accounts; we're the opposite: governed, disclosed, engineered into the workflow. That's also what we help you do publicly.
Start with the Audit. It finalizes scope and pricing against your real data, and half of it credits toward the Engine if you continue within 30 days.
AI made intelligence nearly free to produce, so we give it away and let the work make the argument. Every tracker page and assessment is a live demo of the Engine.
A senior, named team: strategy and PR led by the principal, content by a dedicated senior writer and content architect, monitoring by the intelligence pipeline with weekly human verification. You'll know everyone's name by week one.
Your Authority Score is already computable from our dataset. Two minutes to see it. Everything else on this page starts there.
Get your Authority Score